Customer Cases

    Today, building a digital scenario financial ecosystem is the focus of small and medium-sized banks to realize the transformation of retail business. However, most small and medium-sized banks lack operational experience and professional teams, making it difficult to increase active users through activities, and also leaving customer benefits resources idle and wasted. At the same time, the Internet traffic dividend has decreased and the cost of customer acquisition has continued to increase, which makes many small and medium-sized banks struggle to seek retail digital transformation.

    Beibu Gulf Bank is the only provincial city commercial bank in Guangxi, and it is also the first legal person financial institution headquartered in the China-ASEAN Financial City. Under the strategic goal of promoting the high-quality transformation of retail business through the strengthening of fintech, Beibu Gulf Bank found in actual operation that the users’ personal benefits provided by the bank are relatively scattered, and the integration of commodity resources among cooperative merchants is difficult, decreasing the usage frequency and user preference to a certain extent.

    Based on the insight into the pain points and needs of small and medium-sized banks, OneConnect helped Beibu Gulf Bank to build the "Friends Go" shopping center to go online quickly. "Friends Go" aims to create a multi-functional financial O2O platform integrating health care, food, housing, transportation, play and daily payment. In less than a year after its launch, the total registered users of the platform exceeded 160,000, and the platform is home to more than 40 high-quality merchants. This platform has also played a key role in helping Beibu Gulf Bank's digital retail transformation.

    In September 2021, OneConnect has announced that its subsidiary Baorun Xingye and Ping’an Yiqian Bao have teamed up to launch the Cloud Rights Platform, a SaaS service platform for customer operation to help the retail digital transformation of commercial banks. Beibu Gulf Bank's Friends Go is a case of the successful implementation of the cloud rights platform.

    With the support of the OneConnect Baorun Xingye, Beibu Gulf Bank has built a main platform to gather users, thereby solving problems such as customer layered operation, low accuracy of rights matching, lack of rights resources, and chaotic merchant management.

    On the one hand, the platform has successfully achieved user retention and activated dormant users. Through the integration of multiple scenarios, the platform connects consumption and life services, and increases access to rights to attract a large number of users. Since the launch of the rights mall system in February 2021, the registration rate, MAU, and daily visits of mobile bank users have increased significantly.

    On the other hand, the platform has seen great results in saving settlement and marketing costs. During the operation process, the platform directs online and offline users mutually through activities such as group buying and offline scan code payment, creating an active shopping zone and quickly accumulating popularity. The actual traffic of the event greatly exceeded expectations, registering nearly 20 billion effective rights exchanges, and saving nearly 2 million yuan in marketing costs for the bank.